In 2022, Norwegian Cruise Line set its sights on cities that weren’t loyal to any one cruise brand—a fresh challenge to win hearts and minds. Our solution? Clever, memorable creative that cut through the noise and captured attention. Each piece was designed to spark curiosity, build brand awareness, and leave a lasting impression, helping NCL make waves in untapped markets and show audiences exactly why cruising with Norwegian was an experience worth choosing.
Work done: Conceptualizing, Art Directing, Storyboarding, Post-production supervision
Detroit Autoshow
When your paid media team gives you the perfect placement, you deliver on the perfect creative. During this campaign, NCL got a spot in a video billboard just outside where the Detroit Autoshow was being held. It was clearly a match made in heaven to highlight one of NCL’s top guest attractions, the racetrack.
The challenge? The angle of the placement was a unique one. Instead of being stumped, we turned this into an NCL first and created a forced-perspective video with audio design.
Static Campaign
The rest of the campaign saw various assets used across the country to help promote sailings in the Caribbean and Europe, as well as highlighting a new free airfare offer. While the imagery stayed the same throughout, the headlines were catered to each city to help make them engaging, relatable, and drive awarness and sales.
